Pressure switch

Some search engines consider both the frequency and the positioning of keywords to determine relevancy, reasoning that if your keywords communication protocol appear early in the document, or in the headers, this increases the likelihood that the document is on target.  For example, one method is to rank hits according to how many times your keywords appear and in which fields they appear (i.e., in headers, titles or plain text).  Another method is to determine which documents are most frequently linked to other documents on the Web.  The reasoning here is that if other folks consider certain pages important, you should, too.

Finding the Web document communication protocol you want can be easy or seem impossibly difficult. This is in part due to the sheer size of the WWW, currently estimated to contain 3 billion documents. It is also because the WWW is not indexed in any standard vocabulary. Unlike a library's catalogs, in which can use standardized Library of Congress subject headings to find books in most large, general libraries in the U.S., in Web searching you are always guessing what words will be in the pages you want to find or guessing what subject terms were chosen by someone to organize a web page or site covering some topic.

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